Nobu Shoreditch marks the start of Sakura season

Nobu's Sakura Terrace: an outdoor terrace dressed in a canopy of pink cherry blossom, built and dressed by Rule One.

Nobu Sakura Terrace

The Balvenie Sixty Honors The Six-Decade-Long Career of Malt Master David Stewart MBE

The Balvenie's 60 Year Anniversary in London: a dining environment for global media and guests, taken by Rule One from creative development to live event.

The Balvenie - Sixty

Take A Trip With Casa Airways As Casablanca Takes Over Selfridges' Corner Shop

Casablanca opens pop-up in collaboration with Selfridges

Casablanca In-Store Collaboration with Selfridges

Casablanca's takeover of The Corner Shop at Selfridges: an airline-themed retail space and windows built by Rule One on Oxford Street.

Casablanca - Selfridges Cornershop

Nike | NikeLab X Roundel

NikeLab x Roundel London

NikeLab x Roundel: a launch staged inside the London Underground at Charing Cross, built and dressed by Rule One.

NikeLab x Roundel Launch

Agent Provocateur's 90s Diner: a pink and chequerboard American diner set, built and dressed by Rule One.

Agent Provocateur - 90’s Diner

Glenfiddich reimagines time through its rare aged whisky

Glenfiddich x Ryoichi Kurokawa Reimagine Time During Frieze London

Glenfiddich's Time Reimagined: sculptural spirals of metallic leaves wrapping around the whisky, built by Rule One.

Glenfiddich - Time Reimagined

Surface trend alert: Caesarstone launches new industrial-themed collection

Caesarstone Product Launch Event: A 'Rough Night' at the Barge House

Caesarstone's Metropolitan Collection launch: tall stone slabs in freestanding steel frames, built by Rule One.

Caesarstone - Metropolitan Collection

Amplify creates Victorian-inspired gin palace for Sipsmith festival activations

Sipsmith looks to Victorians for festival inspiration

Sipsmith's Gin Palace at Wilderness Festival: a festival tent turned into a gin bar with a zinc-clad bar, chandeliers and velvet sofas.

Sipsmith - Gin Palace

Large freestanding steel text sculptures for artist Tim Etchells, fabricated by Rule One.

Tim Etchells

Made.com's press day: styled room sets, from a lilac lounge to an outdoor dining scene, built by Rule One.

Made.com - Press day

Filson's hut at Wilderness Festival: a rustic timber cabin for the outdoor brand, built and dressed by Rule One.

Filson - Wilderness Festival

The Balvenie's 25th dinner: long candlelit tables under a canopy of dried grasses and filament bulbs, built by Rule One.

The Balvenie - 25th Dinner

Liberty London showcases ethical and vegan brands in Conscious Beauty Campaign

Conscious Beauty by Liberty London

Liberty's Conscious Beauty windows and displays: dried wheat, stone and speckled terrazzo, built by Rule One.

Liberty - Conscious Beauty

Liberty's fragrance windows: marbled plinths, sculpted florals and a crystal chandelier, built by Rule One.

Liberty - Fragrance Window

Liberty's Second Home windows: open-shelved room sets filled with homeware and objects, each presented by a guest curator, built by Rule One.

Liberty - Second Home

Liberty x Havaianas windows: sculpted waves, oversized flip-flops and giant letters, built by Rule One.

Liberty - Havaianas

Nike's Force event: a warehouse transformed with a boxing-ring stage and illuminated FORCE lettering, built by Rule One.

Nike - Force

An adidas Originals celebration: a light-box cube, neon-lit planted scaffold structures and a warehouse fit-out, built by Rule One.

Adidas - Originals

Google Daydream: a series of dreamlike photo sets, from a floral cloud to a desert landscape, built by Rule One.

Google - Daydream

Land Rover at Lumiere: illuminated frames that visitors step into, installed in public squares during the light festival.

Land Rover - Lumiere

Aesop's gift kit displays: stacked circles and cylinders in soft greens, blues and tan, built by Rule One for windows and store fronts.

Aesop - Gift Kits

Stella McCartney's summer windows: a farmyard of life-size animal figures among the collection, built by Rule One.

Stella McCartney - Summer Windows

Stella McCartney's 2022 Christmas windows: neon-style stars, snowflakes and festive signs across the London store, built by Rule One.

Stella McCartney - Christmas Windows

Southern Comfort Brings the Spirit of Mardi Gras in New Orleans to the UK

Southern Comfort's Mardi Gras: the garden of The Prince turned into a New Orleans street scene by Rule One's designers, fabricators and artists.

Southern Comfort - Mardi Gras

Google's Christmas Funfair: a stage set with giant illuminated letters and lit Christmas trees, built and dressed by Rule One.

Google - Christmas Fair

Lords of Poké cafe

An imitation street food concept is amongst three new arrivals to Paddington development

Lords of Poke, Paddington: a restaurant fit-out with neon signage, open shelving and a timber counter, built by Rule One.

Lords of Poke - Paddington

Richard Quinn windows: figures and fabrics in the designer's bold floral prints, framed by printed borders, built by Rule One.

Richard Quinn

Liberty's Colour Collection windows: sculptural bursts of timber shards against saturated colour, built by Rule One.

Liberty - Colour Collection

Football is Football: Lucozade Sport redraws lines of football pitches to promote equality in the game

Lucozade Sport's FA campaign: a giant message painted into a football pitch's centre circle, produced by Rule One.

Lucozade - FA Campaign

Greggs has opened its massive new shop in Leicester Square

In pictures: 'Mega Greggs' opens in Leicester Square

Greggs' 1 Leicester Square opening: a blue sequin wall, carpet and planting for the launch party, built and dressed by Rule One.

Greggs - 1 Leicester Square Opening

Liberty's 2017 Christmas windows: timber-framed facades, a gilded clock face and festoon lights, built and dressed by Rule One.

Liberty - Christmas Windows

The accordion-like Genesis floating church drops anchor in East London

The Floating Church in Hackney: a canal boat fitted out by Rule One with timber benches, tables and seating.

Floating Church - Hackney

AXA PPP Health Tech & You 2017

AXA's Health Tech exhibition at the Design Museum: timber frame structures carrying questions about the future of health, built by Rule One.

AXA - Health Tech @ London Design Museum

A KAYALI launch with Huda: mint-striped walls, white plinths and dessert-themed props, built and dressed by Rule One.

Kiyali X Huda

MAC Hyper Real: a sky-blue launch with cloud backdrops and sculptural flower installations, built by Rule One.

Mac - Hyper Real

Decathlon rolls out rental service to all its stores

Decathlon Reuse, Resell, Rentals: branded totems and displays for paddleboards and kayaks outside the store, built by Rule One.

Decathlon - Reuse Resell Rentals

Fenwick Newcastle reveals 'Clarice Bean' Christmas window theme

Fenwick Newcastle reveals Christmas window theme Clarice Bean: Think Like an Elf

Fenwick's Christmas windows for the Newcastle flagship, designed, developed and delivered by Rule One in 2022 and again in 2023.

Fenwick - Newcastle Christmas Windows

Charity sets up Wall of Reflection in London where people can remember loved ones

Curtis and AJ Pritchard first to visit the wall built to mark the third annual National Day of Reflection

Marie Curie's Wall of Remembrance: a large board framed in yellow daffodils on the Thames, where people pinned messages, built by Rule One.

Marie Curie - Wall of Remembrance

Aesop Gloam: golden installations of dried grasses and flowers in store windows and interiors, built and dressed by Rule One.

Aesop - Gloam

Aesop's Follow Your Nose: oversized silver nose sculptures welcoming people into the store, built by Rule One.

Aesop - Follow Your Nose

Eris Your Way

Axel Arigato Unveils New Sneaker 'Eris' Championing Creative Self Expression

Axel Arigato's Eris launch: giant yarn-wrapped sculptural forms built by Rule One for the brand's London store windows and shop floor.

Axel Arigato - Eris

Inception Group to open Cahoots: Postal Office in Borough Yards

Cahoots Postal Office Review: A New 1940s Postal Office-Themed Bar in Borough Yards

Cahoots' Postal Office: a vintage post office shopfront with gold lettering, period signs and lamps, built by Rule One.

Cahoots - Postal Office

Swarovski x Disney lands at Selfridges' Corner Shop

Disney x Swarovski celebrate 20 years of collaboration with a takeover of the Corner Shop at Selfridges

Disney x Swarovski celebrate 20 years of collaboration with Selfridges Corner Shop takeover

Disney x Swarovski at The Corner Shop, Selfridges: crystal-lit Christmas windows starring Disney characters, delivered by Rule One.

Disney x Swarovski - Selfridges Cornershop

Selfridges host Formula 1 at its Corner Shop with multi-sensory homage to the sport

Selfridges to open Formula 1 pop-up

Formula 1 Opens 'F1 75 Years in Motion' Pop-up in London

F1 75 at The Corner Shop, Selfridges: Formula 1's 75th anniversary takeover on Oxford Street, built by Rule One around a yellow Lotus race car.

F1 - 75 Year Anniversary

Golden Goose arrives at Selfridges Corner Shop with an action-packed takeover

Golden Goose opens pop-up in Selfridges

Golden Goose joins Selfridges Corner Shop with 'Archive of Dreams' pop-up

Golden Goose at The Corner Shop, Selfridges: solid timber joinery, integrated lighting and hand-finished fixtures, fabricated and installed by Rule One.

Golden Goose - Con Amore

IKEA Opens 'Chip Theft Insurance Kiosk' In Brighton Ahead Of New Store Launch

Ikea's 'chip theft insurance' kiosk in British town with hungry seagulls

IKEA chips in ahead of Brighton store opening

IKEA's Chip Theft Insurance pop-up on Brighton seafront: a bright yellow kiosk offering cover against chip-stealing seagulls, built by Rule One.

Ikea - Chip Theft Insurance

Jimmy Choo's spring summer windows: sculptural gold forms and stacked pedestals, built by Rule One.

Jimmy Choo - Spring Summer

Liberty 150 x150 curated by Leith Clark: The Founder Interviews

Windows and an atrium kiosk for Liberty's 150th anniversary, with giant dragonflies, a swan and seahorses built by Rule One.

Liberty - 150 for 150

Rough Trade to expand John Lewis vinyl partnership as Selfridges pop-up launches

Best Summer on Record: The Summer of Sound is coming to Selfridges

We Powered The Sound At Selfridges & Rough Trade's Pop-Up

A record shop for Selfridges and Rough Trade, built and installed by Rule One inside a live, high-footfall London department store.

Selfridges - Record Shop

The Stanley Cafe at Selfridges: a branded kiosk serving drinks into Stanley cups, built by Rule One.

Stanley - The Stanley Cafe

Golden Goose in second Selfridges Corner Shop takeover

Golden Goose Takes Over The Corner Shop at Selfridges with 'Frutteria Golden'

Golden Goose Debuts Frutteria Golden Pop-Up at Selfridges [Photos]

Golden Goose's Frutteria at The Corner Shop, Selfridges: an Italian fruit market concept delivered by Rule One, its second Corner Shop for the brand.

Golden Goose - Frutteria

Budweiser Brewing Group's hospitality suite at Arsenal's Emirates Stadium, designed and installed end to end by Rule One.

Budweiser Brewing Group - Emirates Stadium Suite

A large-scale Netflix installation for Cannes: oversized freestanding letters fabricated in Rule One's workshop, then planted and dressed on site.

Netflix - Cannes Lettering

UGG's tactile flex walls and product walls, built in our East London workshop and delivered and installed by Rule One across Europe, from Istanbul and Athens to Paris, Munich, Milan and London.

UGG - European Product Wall Rollout

A bespoke sushi-style conveyor display for KIKO Milano at Little Violet Door, designed and built by Rule One to turn product into movement.

KIKO Milano - Conveyor Display

A Stanley 1913 kiosk built by Rule One for Selfridges, then refurbished, rebranded and redeployed at the Emirates Stadium for Arsenal's first game of the season.

Stanley 1913 x Arsenal - Emirates Kiosk

Glamour is back: Valentino Garavani at the Corner Shop

Valentino's takeover of The Corner Shop at Selfridges on Oxford Street, built and installed by Rule One.

Valentino - Selfridges Corner Shop

New Research & Interactive Installation Launch

East London creatives invited to submit ideas for 'bold arts installation' promoting battery recycling

An interactive recycling kiosk for East London Waste Authority, developed and built by Rule One with Department3d.

ELWA - HypnoCube Battery Kiosk

Paris-based Drôle de Monsieur opens Harvey Nichols pop-up

Drôle de Monsieur Sets Up Shop at Harvey Nichols Knightsbridge

Harvey Nichols Gets Summer Ready With Drôle de Monsieur Pop-up

Drôle de Monsieur's residency at Harvey Nichols Knightsbridge: a velvet-lined shop-in-shop and a burl-wrapped 109 Bar, built and installed by Rule One.

Drôle de Monsieur - Harvey Nichols

Four winged hearts, each 1.1m tall, cast in fibreglass in our workshop and flown overnight into Selfridges for Valentine's Day 2025.

Selfridges - Valentines Day

Selfridges & Disney invite you to 'A Most Magical Christmas'

84 heat-formed ribbon banners for Selfridges' A Most Magical Christmas 2025, dressed onto more than 40 wreaths across four stores, with the London Beauty Hall hung overnight by our crew.

Selfridges - Christmas Wreaths

Qatar Goodwood Festival presented by Visit Qatar kicks off with Visit Qatar showcasing world-class destination experience on-site

Qatar Goodwood Festival Presented by Visit Qatar kicks off with Visit Qatar showcasing world-class destination experience on-site

Visit Qatar's Bold Presence at Goodwood Festival 2025

Fit-out and finishing of the two-storey Visit Qatar pavilion at the first Qatar Goodwood Festival presented by Visit Qatar, delivered with Collaborate Global.

Qatar Tourism - Visit Qatar

Glowtopia by QVC Brings Beauty, Wellness and Exclusive Experiences to Covent Garden

Book your tickets for QVC's Glowtopia pop-up!

GLOWTOPIA, QVC's summer beauty pop-up at The Stables in Covent Garden: arched shopping zones, a TikTok live-selling studio, a nail bar and a hair studio, built by Rule One for VH Creates.

QVC - GLOWTOPIA

Three years running, Rule One has built Mastercard's hospitality house at the Goodwood Festival of Speed for Octagon, from an English country garden to a McLaren gaming lounge.

Mastercard - Goodwood Festival of Speed

Stanley 1913 and The Basement Unite London's Cultural Collectives at the BSMNT Cup

Stanley's Selfridges café kiosk, reworked as a pitchside hydration hub and football target game for Basement's BSMNT CUP '26 tournament.

Cahoots - Postal Office

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Cahoots - Postal Office

Set Build | Retail | Commercial — 2024