Retail window display fabrication and store installations, London
Rule One designs, builds and installs retail window displays, shop-in-shops and in-store installations from its workshop at 22 Rigg Approach in East London. We work directly for retailers and brands, and alongside their creative agencies, from the first drawings to the overnight install.
Our retail work includes seven schemes for Liberty, Christmas windows for Fenwick's Newcastle flagship two years running, and a run of Corner Shop takeovers at Selfridges for Golden Goose, Valentino, Casablanca, Disney x Swarovski and Formula 1. We also roll schemes out at scale: eight Fenwick stores across the UK in four days, and rollouts for UGG, Ralph Lauren and Aesop across Europe and Asia.
Send us your briefWhy Rule One
Since 2016
Ten years of builds for brands, retailers and agencies.
8,000 sq ft workshop
Built at 22 Rigg Approach, East London E10.
In-house CNC
Cut by our sister workshop, Rule One CNC.
Own transport
Delivered by our sister company, Super Logistics.
Rollouts at scale
Eight Fenwick stores across the UK in four days.
UK, Europe and Asia
Installed from Newcastle to Istanbul, delivered to Japan.
Fully insured: £10m public and product liability cover. · Built to be reused
What we build
Seasonal and Christmas windows
Full window schemes, from the concept to the reveal, like Fenwick's Christmas windows in Newcastle.
Shop-in-shops and takeovers
Complete branded spaces inside department stores, such as the Golden Goose and F1 takeovers of The Corner Shop at Selfridges.
Product walls and rollouts
The same fixture built and installed consistently across many stores, as with UGG's product walls from Istanbul to London.
Sculptural window pieces
Oversized, tactile forms that stop people in the street, like the yarn-wrapped sculptures for Axel Arigato's Eris launch.
Display joinery and lighting
Cabinetry, shelving and feature walls in solid timber with integrated lighting and hand-finished details.
Interactive displays
Displays that move, such as the sushi-style conveyor we engineered for KIKO Milano.
How it works
Brief and development
Send a concept, a set of drawings or a rough idea. We develop it into something buildable, with materials, finishes and a programme that works back from your install date.
Workshop build
Everything is fabricated and finished in our own East London workshop, so materials, finish and timing stay under one roof.
Delivery and installation
Our crews deliver and install, out of hours when the store is trading, in London, around the UK and across Europe. Transport runs through our sister company, Super Logistics.
