Golden Goose's first takeover of The Corner Shop at Selfridges called for a full retail installation built around tactility, warmth and contrast between materials.

Every fixture was fabricated and installed by the Rule One team: bespoke display cabinetry, custom shelving and feature walls in solid timber, with integrated lighting and hand-finished details. Each piece had to balance retail function with the layered, character-led identity Golden Goose is known for.

The aim was a shop that feels collected over time, not installed overnight. It led straight to a second year with the brand: Frutteria.

Client: Golden Goose · Location: The Corner Shop, Selfridges, London · Scope: Fabrication, joinery, integrated lighting, installation

As covered in FashionNetwork · FashionUnited · TheIndustry.fashion

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