Disney x Swarovski - Selfridges Cornershop
1/3
Set Build | Retail | Commercial
2026
For Christmas, Selfridges brought the Disney x Swarovski collaboration into The Corner Shop, and Rule One delivered it in time to land in December: another project for one of London's most iconic retail spaces.
Crystals and legendary Disney characters share the windows. One sets an oversized fawn in a forest of colour-blocked columns, moss and trailing plants. Another places a giant glittering red rose under a frosted bell jar, with fallen petals across the window bed.
It adds to Rule One's run of Corner Shop projects at Selfridges, alongside Casablanca and two years with Golden Goose.
Client: Selfridges, The Walt Disney Company × Swarovski · Location: The Corner Shop, Selfridges, London · Scope: Set build, delivery
As covered in FashionNetwork · Retail Times · Retail Jeweller
More retail window displays · Selfridges Corner Shop builds · Send us your brief
Disney x Swarovski - Selfridges Cornershop
Set Build | Retail | Commercial — 2026
For Christmas, Selfridges brought the Disney x Swarovski collaboration into The Corner Shop, and Rule One delivered it in time to land in December: another project for one of London's most iconic retail spaces.
Crystals and legendary Disney characters share the windows. One sets an oversized fawn in a forest of colour-blocked columns, moss and trailing plants. Another places a giant glittering red rose under a frosted bell jar, with fallen petals across the window bed.
It adds to Rule One's run of Corner Shop projects at Selfridges, alongside Casablanca and two years with Golden Goose.
Client: Selfridges, The Walt Disney Company × Swarovski · Location: The Corner Shop, Selfridges, London · Scope: Set build, delivery
As covered in FashionNetwork · Retail Times · Retail Jeweller
More retail window displays · Selfridges Corner Shop builds · Send us your brief