Valentino - Selfridges Corner Shop
1/4
Set Build | Retail | Commercial
2024
For Valentino's takeover of The Corner Shop at Selfridges, Rule One built and installed the pop-up across the windows and the space behind them, on the corner of Oxford Street.
Soft ivory drapes frame every window and run through the interior, opening onto the collection: mannequins in the windows, a stepped display for accessories and a screen for campaign imagery, all lit warm so the shop glows from the street after dark.
It's one of a run of Corner Shop takeovers Rule One has built, alongside Golden Goose, F1, Disney x Swarovski and Casablanca.
Client: Valentino · Location: The Corner Shop, Selfridges, Oxford Street, London · Scope: Build, installation
As covered in Selfridges
More retail window displays · Selfridges Corner Shop builds · Send us your brief
Valentino - Selfridges Corner Shop
Set Build | Retail | Commercial — 2024
For Valentino's takeover of The Corner Shop at Selfridges, Rule One built and installed the pop-up across the windows and the space behind them, on the corner of Oxford Street.
Soft ivory drapes frame every window and run through the interior, opening onto the collection: mannequins in the windows, a stepped display for accessories and a screen for campaign imagery, all lit warm so the shop glows from the street after dark.
It's one of a run of Corner Shop takeovers Rule One has built, alongside Golden Goose, F1, Disney x Swarovski and Casablanca.
Client: Valentino · Location: The Corner Shop, Selfridges, Oxford Street, London · Scope: Build, installation
As covered in Selfridges
More retail window displays · Selfridges Corner Shop builds · Send us your brief