Golden Goose - Frutteria
1/4
Set Build | Retail | Commercial
2026
For a second year running at The Corner Shop in Selfridges, Golden Goose brought Rule One back to deliver Frutteria, a space inspired by the character of Italian fruit markets.
The job was to turn a highly tactile concept into a seamless, high-quality retail space, with rich detailing, considered materials and craftsmanship that feel playful and refined at once.
Rule One ran it from initial planning through to final delivery inside one of London's most prominent, high-footfall retail spaces. That took close collaboration across every team and tight on-site coordination.
Client: Golden Goose · Location: The Corner Shop, Selfridges, London · Scope: Planning, production, delivery
As covered in FashionNetwork · FashionUnited · WWD / Footwear News
More retail window displays · Selfridges Corner Shop builds · Send us your brief
Golden Goose - Frutteria
Set Build | Retail | Commercial — 2026
For a second year running at The Corner Shop in Selfridges, Golden Goose brought Rule One back to deliver Frutteria, a space inspired by the character of Italian fruit markets.
The job was to turn a highly tactile concept into a seamless, high-quality retail space, with rich detailing, considered materials and craftsmanship that feel playful and refined at once.
Rule One ran it from initial planning through to final delivery inside one of London's most prominent, high-footfall retail spaces. That took close collaboration across every team and tight on-site coordination.
Client: Golden Goose · Location: The Corner Shop, Selfridges, London · Scope: Planning, production, delivery
As covered in FashionNetwork · FashionUnited · WWD / Footwear News
More retail window displays · Selfridges Corner Shop builds · Send us your brief