Bespoke prop making and scenic fabrication, London
Rule One makes bespoke props, sculptural pieces and scenic elements in its East London workshop, for windows, sets, events and brand activations. CNC routing comes from our sister workshop, Rule One CNC, and our scenic artists finish and dress the pieces.
Recent pieces include the yarn-wrapped sculptural forms for Axel Arigato's Eris launch, oversized planted letters for Netflix in Cannes, a working sushi-style conveyor for KIKO Milano, and props and dressing for Fenwick's Christmas windows and The Balvenie's 60th anniversary.
Send us your briefWhy Rule One
Since 2016
Ten years of builds for brands, retailers and agencies.
8,000 sq ft workshop
Built at 22 Rigg Approach, East London E10.
In-house CNC
Cut by our sister workshop, Rule One CNC.
Own transport
Delivered by our sister company, Super Logistics.
Rollouts at scale
Eight Fenwick stores across the UK in four days.
UK, Europe and Asia
Installed from Newcastle to Istanbul, delivered to Japan.
Fully insured: £10m public and product liability cover. · Built to be reused
What we build
Sculptural and oversized props
Large forms with a tactile finish, like the yarn-wrapped sculptures for Axel Arigato.
Lettering and logos
Freestanding letters and branded objects at scale, built to travel, like Netflix's letters for Cannes.
Mechanical props
Pieces that move reliably, such as KIKO Milano's conveyor display.
Scenic art and finishes
Paint, texture and planting that make a piece feel real up close.
CNC-cut components
Accurate parts cut in-house by our sister workshop, Rule One CNC.
Set dressing
The props and detail that finish a set, from a pub-garden Mardi Gras to a dining room for global media.
How it works
Develop
We work out how the piece is made, what it's made of and how it will travel and install.
Make
CNC, fabrication, scenic art and finishing in our East London workshop.
Deliver
Packed, transported through our sister company Super Logistics, and installed by our crew.
