Selfridges - Valentines Day
1/4
Retail | Prop Making | Set Build | Commercial
2025
For Valentine's 2025, Selfridges asked Rule One for a flight of oversized hearts to hang above the shop floor.
Each heart stands 1.1m tall with a pair of sculpted wings, cast in flame-retardant fibreglass and hand-finished in the workshop: gloss red on the heart, white lacquer on the wings. Resin-cast lettering with printed branding completed the set.
Our crew hung all four from the ceiling on catenary wire in a single overnight install, ready for opening. Selfridges ordered a fifth heart soon after.
Client: Selfridges · Location: Selfridges, London · Scope: Mould making, fibreglass casting, paint finishing, overnight installation
Selfridges - Valentines Day
Retail | Prop Making | Set Build | Commercial — 2025
For Valentine's 2025, Selfridges asked Rule One for a flight of oversized hearts to hang above the shop floor.
Each heart stands 1.1m tall with a pair of sculpted wings, cast in flame-retardant fibreglass and hand-finished in the workshop: gloss red on the heart, white lacquer on the wings. Resin-cast lettering with printed branding completed the set.
Our crew hung all four from the ceiling on catenary wire in a single overnight install, ready for opening. Selfridges ordered a fifth heart soon after.
Client: Selfridges · Location: Selfridges, London · Scope: Mould making, fibreglass casting, paint finishing, overnight installation