Christmas window displays, designed and built in London
Rule One designs, builds and installs Christmas window displays for department stores and luxury brands. Everything is made in our East London workshop and installed by our own crews, ready for the reveal.
Our Christmas work includes Fenwick's windows at the Newcastle flagship, which we designed and developed in 2022 and delivered again in 2023; Christmas windows for Liberty and Stella McCartney; and Disney x Swarovski's crystal-lit windows at The Corner Shop, Selfridges.
Send us your briefWhy Rule One
Since 2016
Ten years of builds for brands, retailers and agencies.
8,000 sq ft workshop
Built at 22 Rigg Approach, East London E10.
In-house CNC
Cut by our sister workshop, Rule One CNC.
Own transport
Delivered by our sister company, Super Logistics.
Rollouts at scale
Eight Fenwick stores across the UK in four days.
UK, Europe and Asia
Installed from Newcastle to Istanbul, delivered to Japan.
Fully insured: £10m public and product liability cover. · Built to be reused
What we build
Full window schemes
A connected story across a run of windows, from concept and development to the reveal, as with Fenwick in Newcastle.
Hero pieces and sculpture
Oversized characters and objects, like the fawn and the giant glittering rose under a bell jar for Disney x Swarovski.
Props and set dressing
Hand-made props, planting and dressing that finish a scheme up close.
Moving displays
Mechanisms built and tested in the workshop, like the conveyor we engineered for KIKO Milano.
Rollouts across stores
One scheme built to repeat consistently across several windows or stores, as we do for UGG across Europe.
Out-of-hours installation
Installed by our own crews around trading hours, ready for the reveal.
How it works
Brief early
Christmas schemes are usually developed months before the reveal. Bring the concept or the problem, and we'll develop it into drawings, materials and a programme that works back from your reveal date.
Build and test
Everything is made and finished in our East London workshop, so each piece is complete and checked before it reaches the store.
Install and reveal
Our crews install out of hours, in London and beyond, with transport through our sister company, Super Logistics.
