Ikea - Chip Theft Insurance
1/3
Set Build | Retail | Commercial
2026
For IKEA's tongue-in-cheek Chip Theft Insurance campaign, Rule One built a bright yellow pop-up kiosk on Brighton seafront, complete with a serving hatch, branded A-boards warning of flying chip thieves, timber planters and queue lines.
Client: IKEA · Location: Brighton seafront · Scope: Set build, installation
As covered in 365retail · Media & Marketing · Furniture News
Ikea - Chip Theft Insurance
Set Build | Retail | Commercial — 2026
For IKEA's tongue-in-cheek Chip Theft Insurance campaign, Rule One built a bright yellow pop-up kiosk on Brighton seafront, complete with a serving hatch, branded A-boards warning of flying chip thieves, timber planters and queue lines.
Client: IKEA · Location: Brighton seafront · Scope: Set build, installation
As covered in 365retail · Media & Marketing · Furniture News